Are Fashion Films Becoming More Powerful Than Photography?

Photo: Courtesy of Louis Vuitton. For those of us who are suckers for a pretty, glossy picture, we find ourselves seasonally stalking the Internet and magazine titles for a peek at new campaign images. Even if we've studied the runways and memorized the lookbooks, it's always fascinating to see how -- and with whom -- a brand chooses to promote itself. But, this all could be changing with the upswing of fashion films. While moving images and fashion houses have often worked hand in hand before, ...